Heres a quick draft of the project, I originally thought I had come up with a clever idea but there are others similar, but I think this is the only ad style
Will post pic as soon as I'm able to
This is only a draft, it will change drastically. I have already fixed the grammar and am currently working on a better flame (I did a quick and ugly paint job on that just for composition sake) and I still have many elements to add
http://db.tt/wJlCroHN
http://db.tt/wJlCroHN